There IS something in the name!
Shakespear said, “What’s in a name?”
I said there is a lot!!! Would you enter a store which is called Resham, to buy cotton kurtas…or would you go to a cafe called BanarsiDas Tambuwale to have coffee? I guess not!!!! Name does help make a connection… add some jazz to things, shops, brands and so on and so forth!!!
A friend of mine, is planning a stint with enterprunership and needs some help from Chai Ki Dukaan readers… So what is needed from you is to suggest a name that captures the essence of the Indian handicrafts industry…colours, crafts, unexplored talent in rural India. For all you know, the name that you suggest might be a popular brand a few years down the line, and you get some amazing discounts on the stores which keep that brand!
So go ahead… suggest!!!
23 comments on “There IS something in the name!”